Recent announcements, two of them most notably from Apple itself, conspire to imply that Apple is poised to extend the iTunes store from purely sales to publishing too. FFA believes that Apple plans to enter the music publishing business in order to turn its growing iTunes store revenue into a profit center for the company. A direct relationship with artists should lead to at least a similar profit margin to the rest of its business if the music companies were disintermediated! The new settlement with the Apple Corps allows for Apple to enter this business.
