Not another Apple rumor blog?

By Mark Morrison

In a word NO! The imperative at Future for Apple (FFA) is to ingest the rumor mill cacophony, readily available in super-size portions elsewhere and stop right there for a moment. Rather than post a whole bunch of “yeah…what he said”, FFA will digest, sift and cogitate on the inputs and attempt to reverse engineer the data to synthesize what may be Apple’s (un)apparent strategy. We may not always get it right, but it won’t be for want of trying. As always, feel free to comment, complain or violently disagree.

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